Usage-based pricing, no subscription
You pay for each message sent, at the channel's price. The more you send, the less each message costs; the rate also depends on your profile. No plan, no commitment.
Pay-as-you-go
One price per message, by channel
Each channel has its own billing logic. You only pay for what you send, with no plan or expiring quota.
SMS
- Volume-based tiered unit price
- Rate adjusted to the customer profile
- Varies by carrier and country
- No subscription, no commitment
- Based on the Meta rate card, per conversation
- By category (marketing, utility, authentication, service)
- Our markup, clear and transparent
- Evolves with Meta's rate cards
- Rate aligned with market standards
- Tiered by volume
- Deliverability tracking included
- No subscription, no commitment
Voice
- By destination and carrier
- Per-minute billing
- Local routes preferred
- No subscription, no commitment
Billing
What determines your price
Three factors drive the cost of a send. They apply automatically, with no need to renegotiate.
Volume
The more you send, the lower the unit price. Tiered discounts apply by quantity.
Customer profile
The rate adjusts to your account type — direct, reseller or key account — and to committed volumes.
Channel & destination
Each channel has its own billing base. For SMS and voice, the destination country and carrier also affect the price.
Summary
The billing base, channel by channel
Pricing FAQ
Your questions about billing
How does pricing work?
How is SMS billed?
How is WhatsApp billed?
How is email billed?
Is there a subscription or commitment?
How do I get the rate card?
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