FasterMessage
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Four channels, one platform

Choose the right channel for each message — or let automatic fallback do it. The same deliverability and the same tracking, everywhere.

SMS WhatsApp Email Voice

FasterMessage is an African multichannel communication platform (CPaaS) that brings together four channels — SMS, WhatsApp, email and voice — with the same deliverability, the same tracking and automatic fallback from one to another. Choose the right channel for each message, or let the platform switch for you.

A single message delivered over SMS, WhatsApp, email and voice

Channel · SMS

SMS — maximum reach

SMS reaches any phone, with no app or data connection. It is the go-to channel for critical messages that must arrive everywhere, right away.

Typical use cases

  • OTP and verification codes
  • Transaction and security alerts
  • Due-date and appointment reminders
  • Measurable mass notifications

Deliverability Direct carrier routes   Tracking Delivery receipts (DLR)

FM
FasterMessage
Verified sender
Your verification code is 480 912. Valid for 5 min.12:44 · Delivered
Transaction of 25,000 CFA approved on your account.12:46 · Delivered
FM
FasterMessage
● business
Hi Awa 👋 Your order #1042 is confirmed.10:02
Track the delivery here 👇10:02
Track my order10:03 · Read

Channel · WhatsApp

WhatsApp — rich conversation

Interactive messages, approved templates, buttons and media: WhatsApp turns notification into conversation. Perfect for engagement and customer service.

Typical use cases

  • Order confirmation and tracking
  • Customer service and interactive replies
  • Reminders with action buttons
  • Rich campaigns (image, link, template)

Templates Approved templates   Interactive Buttons & replies

Channel · Email

Email — transactional & marketing

Receipts, invoices, confirmations and newsletters: email remains the channel for detailed, lasting content. With a carefully managed sender reputation to reach the inbox.

Typical use cases

  • Transactional receipts and confirmations
  • Invoices and statements
  • Newsletters and marketing campaigns
  • Account verification

Reputation SPF · DKIM · DMARC   Tracking Opens & clicks

Your receipt — order #1042
from: [email protected]

Hi Awa,

Thank you for your purchase. Your payment of 25,000 CFA has been received.

Ref · #1042
Status · Paid
Delivery · 06/27
Automated call

"Your code is 4-8-0-9-1-2. I repeat: 4-8-0-9-1-2."

Channel · Voice

Voice — when you need to be heard

Automated calls and voice messages for important reminders, phone codes and low-literacy areas. The channel that does not depend on reading a screen.

Typical use cases

  • Voice OTP and phone confirmation
  • Payment and due-date reminders
  • Urgent and security alerts
  • Awareness in local languages

Accessible No screen reading   Tracking Call status

Comparison

SMS, WhatsApp, email or voice: which to choose?

Each channel has its strength. In short: SMS for reach, WhatsApp for interaction, email for lasting content, voice to be heard. The table below compares their uses.

CriterionSMSWhatsAppEmailVoice
Reach / requirementsAny phone, no dataWhatsApp account + dataValid email addressAny phone (call)
Ideal forOTP, alerts, remindersConversations, customer serviceReceipts, invoices, newslettersVoice reminders, low-literacy areas
Message formatShort textText, media, buttonsRich HTML, attachmentsAudio
InteractivityLowHighMediumLow
Available trackingDelivery receipts (DLR)Sent / delivered / readOpens & clicksCall status

FAQ

Frequently asked questions

Which channel should I choose between SMS, WhatsApp, email and voice?
SMS offers maximum reach for critical messages; WhatsApp enables rich, interactive conversation; email suits detailed, lasting content; voice is the choice when you need to be heard without reading a screen.
What is automatic cross-channel fallback?
It is a cascade configured in advance: if one channel fails, the message is automatically re-sent on another — for example SMS to WhatsApp or to voice — to maximize delivery.
When should I use WhatsApp rather than SMS?
WhatsApp is preferable for interactive exchanges, rich templates and customer service; SMS remains the safest choice to reach any phone, with no app or data connection.
What is the voice channel for?
The voice channel delivers automated calls and voice codes, useful for important reminders, phone OTP and areas with low literacy or low data coverage.

One channel, several, or automatic fallback?

We help you build the right multichannel strategy.

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